The Summer Learning Journey challenged me to read about how some of most successful New Zealand companies, and how they got there names. We also had to find out how Twenty-Seven Names got their name. Here is my research and information . . .
Twenty-Seven Names started as Love Lies Bleeding in 2006, but after finding that the name was copyrighted by a US company, they renamed themselves in an homage to the 27 people who have supported their business along the way.
Designer and co-founder of Twenty-Seven Names Anjali Stewart said,
"the name change bought a lot of media attention. We didn't have the capacity to get into a international legal battle and decided to re-name our brand. It was difficult to get attached to something new. During a session when we were spit balling other name ideas…we wrote a list of people who helped get the label off the ground there were 27 names on that list." Stewart said. And that's how they got there name.
After researching how they got their name, the Summer Learning Journey challenged me to look at their clothing brand and tell them on a blog post if you think that the name suits their website or do I think that it's needs to change, her is my opinion - I don't think that they should change their name because it's very unique and 27 names created it. What do you think?
